Yless is the latest venture by KoreaTech, the creators of Kahi and pioneers of the multi-balm craze. Visit the Bukchon Hanok Village and you can find their brand new flagship store, seamlessly blending traditional Korean aesthetics with cutting-edge K-beauty innovation. You could easily pass this traditional Hanok without ever realizing the surprise that sits beneath. Simultaneously debuting its online platform in Korea and the US, Yless showcases its global ambition while offering 1,000 products from 20 brands, primarily produced by top Korean manufacturers like Kolmar Korea and Cosmax. Wondering about the name? Aligned with its motto, “Why less for your skin,” Yless caters to a wide range of budgets, from W10,000 to W80,000 ($7 to $55), and focuses on emerging, quality-driven K-beauty brands. Visit their cafe and find the pink elevator that will take you down to an ultra modern Kbeauty space. An unexpected find in Bukchon, that’s for sure. 📍 YLESS Flagship Store Address: 58 Bukchon-ro, Jongno-gu, Seoul Want to find more places to visit in Seoul? Follow @thesoulofseoulblog I first heard about this spot from the amazing @agaskinbeauty #yless #북촌한옥마을 #북촌 #bukchonhanokvillage #bukchon #kbeauty #modernkorea #kbeauty #koreanskincare