Soft lights, crowded aisles, and the quiet excitement of trying something new. That was my first feeling walking into the NuriLounge at SeoulCon. This space was busy for a reason. K-beauty brands lined up side by side, each with their own textures, formulas, and stories. Yes, there were lines at almost every booth, but the wait came with hands-on testing, thoughtful explanations, and products you could actually bring home and use later. Beyond the beauty counters, it felt like a meeting point for creators. You talk skincare routines, exchange opinions, and connect with other influencers who care about ingredients and experience, not just aesthetics. If you want a snapshot of where K-beauty is moving next, moments like this say a lot. 📍 NuriLounge at SeoulCon, Seoul #SeoulCon #NuriLounge #KBeautyEvent #BeautyCreators #SeoulEvents