Experience Seoul Fashion Week from the inside, where fabric, hair, and light move in quiet harmony. This season’s KIMOUI × L’Oréal Professionnel Paris collaboration presentation felt less like a show and more like a living studio in motion. Backstage at the KIMOUI collaboration, I watched hair artist Park Jehee of Comme Nana build sculptural silhouettes strand by strand, while New York master makeup artist Park Sunghee focused on refined, luminous skin. The balance between structure and softness shaped the entire 26FW collection in a way that felt deliberate and modern. I spent time at the L’Oréal styling booth to see how runway hair keeps its form from rehearsal to the final walk. The process revealed the discipline behind every polished look. Texture control, product layering, precise finishing touches. Nothing was accidental. At the LADAMER beauty booth, the focus shifted to skin clarity and understated glow. Testing the products in person gave me a better sense of how they complement high-fashion makeup without overpowering it. The elegance was subtle, which made it even stronger. As a VIP guest, the experience extended beyond the runway. From the KIMOUI × L’Oréal × LADAMER gift package to the after-party invitation, each detail reflected thoughtful curation and genuine appreciation for creators. If you want to see the collection up close, KIMOUI is opening a pop-up store at Galleria Department Store Luxury Hall WEST, 2F from Feb 27 to Mar 12. A rare chance to experience the pieces and brand identity beyond the runway setting. @kimoui_official @seoulfashionweek_official @lorealpro_education_korea @commenana_official @nanajehee @bikaku_official @ladamer_official_jp @marvin_park_ #KIMOUI #DesignerBrand #SeoulFashionWeek #FashionShow #26FWCollection