There is a big difference between a pretty visual and cohesive visual strategy that represents your values and targets right away. Visual is that sharp and memorable first impression that your target audience scans within seconds. And it’s mostly either trust and follow or pass. The best way to approach this is to build a visual strategy that actually speaks out to your vision, brand values and purposes. I created an Ultimate Collection of visual strategy inspiration with helpful references that will start you crafting your authentic visual approach To get the collection just comment ‘visual’ and check out your DMs 🩵