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Seongsu-dong Seoul's Fashion and Lifestyle Shopping Guide

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@joelchoozw

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Joel Choo, Beaker
style
boutique
souvenirs
shopping guide
fashion
eyewear
fragrance
curated stores
indie brands
26 places on the map
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26 shops in Seoul: Beaker, STAND OIL, Matin Kim Flagship Store, and 23 more. Every place is verified on Google Maps, featured in an Instagram post by Joel Choo.

Beaker

Beaker

Clothing Store
Clothing store
star
4.5

Explore Beaker for a fusion of fashion, art, and lifestyle products, each with a unique aesthetic. The store curates an eclectic mix of local and international brands. A vibrant space for discovering new trends and creative finds.


STAND OIL

STAND OIL

Store
Store
star
3.5

Discover contemporary bag designs at Stand Oil, known for its stylish and functional shoulder bags. Their clean lines and versatile aesthetic make them perfect for any occasion. Find a chic accessory to complete your outfit.


Matin Kim Flagship Store

Matin Kim Flagship Store

Clothing Store
Clothing store
star
4.8

Shop at Matin Kim for modern and minimalist Korean fashion, offering chic apparel and accessories. The brand is beloved for its understated elegance and quality craftsmanship. Find versatile pieces to effortlessly elevate your everyday style.


블루엘리펀트 홍대 플래그십스토어 BLUEELEPHANT HONGDAE FLAGSHIP STORE

블루엘리펀트 홍대 플래그십스토어 BLUEELEPHANT HONGDAE FLAGSHIP STORE

Store
Store
star
4.0

Discover fashionable eyewear at Blue Elephant, offering a wide range of stylish glasses and sunglasses. Their modern designs cater to diverse tastes and preferences. Find the perfect pair to complement your face shape and personal style.


Tamburins

Tamburins

Cosmetics Store
Cosmetics store
star
4.6

Step into Tamburins for an artistic sensory experience, featuring exquisite fragrances and skincare. The unique, gallery-like space enhances the beauty of their products. A must-visit for sophisticated scent lovers.


Satur House

Satur House

Clothing Store
Clothing store
star
3.8

Visit SATUR for casual yet chic Korean fashion, featuring comfortable apparel and accessories. The brand offers a relaxed aesthetic with a contemporary twist. Perfect for creating effortlessly stylish everyday looks.


adidas Brand Flagship Seoul

adidas Brand Flagship Seoul

Sporting Goods Store
Sporting goods store
star
4.9

Find the latest in sportswear and streetwear at Adidas's Seongsu outpost. Explore exclusive collaborations and classic designs in a dynamic urban setting. Perfect for sneakerheads and active lifestyle shoppers.


hince Hannam

hince Hannam

Cosmetics Store
Cosmetics store
star
4.1

Explore hince for sophisticated and beautifully packaged Korean beauty products, specializing in makeup with a focus on color and texture. Their minimalist aesthetic appeals to modern beauty enthusiasts. Discover high-quality cosmetics that enhance natural beauty.


Nyunyu House myeongdong - Harmony Fresh Mart

Nyunyu House myeongdong - Harmony Fresh Mart

General Store
General store
star
4.4

Dive into the vibrant world of wholesale fashion at NYUNYU, offering a vast array of trendy accessories and apparel. This bustling spot is perfect for discovering unique and affordable pieces. Experience the thrill of finding hidden gems in a dynamic shopping environment.


Seoul House of DIOR

Seoul House of DIOR

Women'S Clothing Store
Women's clothing store
star
4.4

Experience high fashion at the iconic Dior store, a landmark of luxury in Seongsu. Discover their latest collections in a beautifully designed retail space. An essential stop for luxury brand enthusiasts.


뭍 성수점 [MUUT SEONGSU (optical store)]

뭍 성수점 [MUUT SEONGSU (optical store)]

Store
Store
star
5.0

Visit MUUT for avant-garde eyewear that pushes boundaries with bold and innovative designs. Their unique frames are perfect for those who dare to make a fashion statement. Find eyewear that reflects your personality and stands out from the crowd.


Rockfish weatherwear

Rockfish weatherwear

Shoe Store
Shoe store
star
3.8

Discover stylish and practical footwear at Rockfish Weatherwear, specializing in ballet flats and weather-resistant shoes. Their designs blend comfort with contemporary fashion. Find the perfect pair to navigate Seongsu's streets in style.


MUSINSA EMPTY SEONGSU

MUSINSA EMPTY SEONGSU

Clothing Store
Clothing store
star
4.5

Discover a unique selection of international brands at Musinsa Empty, a boutique known for its curated fashion pieces. The store offers a distinct blend of styles, perfect for fashion-forward shoppers. Find exclusive items that stand out from the crowd.


EQL SEONGSU GROVE

EQL SEONGSU GROVE

Clothing Store
Clothing store
star
4.2

Browse multi-brand selection at EQL, a store offering diverse fashion choices and stylish accessories. Its modern layout makes for an enjoyable shopping experience. Discover unique brands and elevate your wardrobe here.


29cm home

29cm home

Home Goods Store
Home goods store
star
4.1

Browse 29CM HOME for unique souvenirs, gifts, and lifestyle products with a distinct aesthetic. This store offers a curated selection of homeware, fashion, and accessories. Find stylish and meaningful items to bring home as mementos.


Musinsa Store Seongsu@DaelimChanggo

Musinsa Store Seongsu@DaelimChanggo

Place
star
4.9

Explore Musinsa Store Daelim Changgo, a giant warehouse filled with trendy Korean brands. It's a treasure trove for fashion enthusiasts seeking the latest styles. Dedicate ample time to browse their extensive collection of apparel and accessories.


Raive Studio Seongsu

Raive Studio Seongsu

Women'S Clothing Store
Women's clothing store
star
2.0

Step into RAIVE for playful and edgy fashion pieces that stand out. The store offers a unique blend of casual wear and statement items. Express your individuality with their distinct and vibrant collections.


EMIS HANNAM FLAGSHIP STORE

EMIS HANNAM FLAGSHIP STORE

Clothing Store
Clothing store
star
4.3

Visit emis for trendy Korean fashion, particularly known for its stylish caps and accessories. Their minimalist yet chic designs are a favorite among local fashionistas. Perfect for adding a touch of Korean street style to your look.


Tom Greyhound Downstairs

Tom Greyhound Downstairs

Store
Store
star
4.7

Indulge in high-end fashion at Tom Greyhound, renowned for its avant-garde and designer collections. The store's sophisticated ambiance complements its exclusive offerings. Find statement pieces that define contemporary style.


Nonfiction

Nonfiction

Cosmetics Store
Cosmetics store
star
4.5

Experience minimalist beauty and wellness at NONFICTION, known for its refined body care and fragrances. Their products are thoughtfully crafted with natural ingredients. A serene space to find luxurious essentials for self-care.


킨포크 성수

킨포크 성수

Cosmetics Store
Cosmetics store
star
3.5

Immerse yourself in the aesthetic world of Kinfolk, offering a blend of lifestyle products and stylish apparel. Their minimalist design and curated selections create a serene shopping environment. A perfect spot for unique home goods and fashion pieces.


LE LABO Garosu-gil

LE LABO Garosu-gil

Clothing Store
Clothing store
star
4.3

Indulge in artisanal fragrances at Le Labo, known for its unique, handcrafted perfumes and personalized service. Each scent is created on-site, offering a truly bespoke experience. Discover your signature fragrance in a luxurious setting.


Coor

Coor

Clothing Store
Clothing store
star
3.8

Step into coor for minimalist and sophisticated Korean fashion, focusing on clean lines and quality fabrics. Their timeless pieces offer effortless elegance for any wardrobe. Find versatile staples that blend seamlessly into your personal style.


SW19 Myeongdong

SW19 Myeongdong

Clothing Store
Clothing store
star
5.0

Explore SW19 FRAGRANCE for a diverse range of unique and captivating scents. Their collection offers a variety of notes and blends for every preference. Find a distinctive perfume that leaves a lasting impression.


Havehad Yaksu Store

Havehad Yaksu Store

Clothing Store
Clothing store
star
4.0

Explore havehad for stylish city wear that combines comfort with modern design. Their unisex collections are perfect for urban explorers seeking versatile outfits. Discover quality pieces that seamlessly transition from day to night.


Pesade

Pesade

Clothing Store
Clothing store
star
4.9

Immerse yourself in the world of fine fragrances at pesade, offering luxurious perfumes and home scents. Their elegant store design creates a sophisticated shopping experience. Discover exquisite aromas that elevate your senses.

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