Seongsu: The Future of Seoul's K-Beauty Shopping
Source:
@kbeauty.real.gems

pop-ups
trends
cosmetics
k-beauty
brands
shopping
beauty
skincare
3 shops in Seoul featured in a instagram post by K-Beauty Real Gems, verified on Google Maps: Myeongdong Street, Olive Young Myeongdong Town, Seongsu Federation.

Myeongdong Street
Landmark
4.3
A classic K-beauty destination, but now considered past its prime. Still worth a visit for the experience, but explore newer areas for the latest trends.

Olive Young Myeongdong Town
Cosmetics store
4.3
A popular drugstore chain to confirm your K-beauty discoveries. Great for finding reliable products and everyday essentials after exploring Seongsu's trends.

Seongsu Federation
Shopping mall
4.1
The new heart of Seoul's beauty scene, where trends are born. Explore weekly pop-ups and early product drops for a taste of what's next.
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