Seoul's Underground Shopping for Winter Finds

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@beautydaykorea

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underground shopping

winter fashion

budget shopping

korean fashion

shopping mall

clothing

accessories

department store

park

river views

10 places on the map

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10 shops in Seoul: Starfield Coex Mall, Jamwon Hangang Park, Shinsegae Department Store Main Store, and 7 more. Every place is verified on Google Maps, featured in an Instagram post by Beauty Day Korea | Your one and only K-Beauty Curator.

Starfield Coex Mall

Point of interest

4.2

Discover more shopping opportunities and engaging exhibitions under one roof. Easily accessible via Line 9, it's a great option for extending your retail therapy or exploring cultural events.

Jamwon Hangang Park

Park

4.4

Find peaceful river views and a tranquil escape from the city's hustle. It's a perfect spot for a relaxing stroll or a quiet moment after a busy day of shopping.

Shinsegae Department Store Main Store

Department store

4.3

Indulge in luxury brands, fine dining, and chic cafes after your budget shopping spree. This upscale department store offers a sophisticated contrast to the bustling underground mall.

Express Bus Terminal

Subway station

4.2

A major transportation hub offering direct access to GOTOMALL. Its convenient location makes it an ideal starting point for a full day of shopping and exploration in Seoul.

Olive Young Myeongdong Town

Cosmetics store

4.3

Explore a wide range of Korean beauty products, from skincare to makeup. It's a popular spot for both locals and tourists to discover the latest K-beauty trends and essentials.

Gotomall Underground Shopping Mall

Shopping mall

4.3

Explore this vast underground shopping maze for affordable fashion finds. It's perfect for staying warm while hunting for trendy winter outfits and unique accessories.

Gangnam Station

Bus stop

4.5

Experience vibrant nightlife, diverse dining options, and trendy beauty shops. This bustling street is ideal for an evening out, offering a lively atmosphere and endless entertainment.

Artbox Myeongdong Jungang

Home goods store

4.3

Discover unique stationery, quirky gifts, and fun lifestyle products. ARTBOX is a delightful store to find creative souvenirs and charming items.

Roem

Clothing store

3.8

Find elegant and feminine apparel, often with a romantic aesthetic. Roem is known for its sophisticated designs, ideal for those seeking classic yet trendy pieces.

ABC-Mart

Shoe store

2.2

Explore a wide selection of sneakers and casual footwear from various brands. It's a popular destination for finding comfortable and stylish shoes for everyday wear.

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