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Heineken Experience
Attraction
4.2 (9492 reviews)
Interactive tour through beer giant's history in former brewery, with a tasting room finale.
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
+31 20 205 0593
Did You Know?
First Heineken Brewery
The Heineken Experience is housed in the original Heineken brewery, built in 1867, which served as the company's primary brewing facility until 1988.
Opening to the Public
The brewery opened its doors to the public in 1991 as the "Heineken Treat and Information Centre," later evolving into the "Heineken Experience" in 2001.
Exclusive Experience
The Heineken Experience offers a VIP tour that includes everything on the regular tour with more detail and explanation from a guide.
Taste the Difference
Visitors to the Heineken Experience have the opportunity to taste the freshest Heineken beer they will ever have.
Highlights from Reviews
• interactive experience
The tour is highly interactive with engaging exhibits, games, and activities that keep visitors entertained and involved throughout.
• knowledgeable staff
The staff members are consistently described as friendly, welcoming, energetic, and knowledgeable, greatly enhancing the overall visit.
• historical insights
Housed in the original 1867 brewery, the experience offers a rich history of Heineken and the brewing process.
• complimentary beer tasting
Visitors enjoy multiple complimentary beers, including tasting sessions and two full pints at the bar, often at a rooftop with great views.
• rooftop bar views
The rooftop bar offers excellent panoramic views of Amsterdam, providing a relaxing and scenic spot to enjoy a drink after the tour.
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