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HEYONE Flagship Store Seongsu
Cafe Dessert
2.0 (1 reviews)
95 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
+82 70-4742-1340
Highlights from Reviews
• visually striking design
The flagship store's exterior boasts a cool-toned metal industrial mesh embedded with geometric shiny doll badges, creating a strong visual impact.
• immersive art experience
The store blurs the line between a 'toy store' and a 'contemporary art exhibition,' with specific IP display windows resembling mini modern art shows.
• MIMI doll series
The popular MIMI (squinting little girl) series offers healing and collectible blind boxes and large-sized limited edition artist dolls with exquisite detailing.
• diverse artist IP matrix
Beyond MIMI, the store features various original IPs like OZAI and FEGGY, each with dedicated display areas that enhance the aesthetic appeal.
• limited-time collaborations
The store frequently launches 'HELLO SEOUL' limited edition merchandise and exclusive accessories, offering unique and memorable experiences for visitors.
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