




Shin-Okubo Korea Town
Attraction
4.2 (404 reviews)
1-chōme-4-15 Hyakuninchō, Shinjuku City, Tokyo 169-0073, Japan
Highlights from Reviews
• authentic Korean food
The area boasts an abundance of Korean restaurants, offering diverse and authentic culinary experiences, often compared favorably to food found in Korea itself.
• K-Pop merchandise
It's a hub for K-Pop enthusiasts, with numerous shops dedicated to idols, merchandise, and a strong K-Pop atmosphere that fans will appreciate.
• Korean beauty products
Visitors can find a wide selection of Korean skincare and cosmetics, making it an ideal destination for K-beauty fans to explore and purchase products.
• vibrant atmosphere
The area is described as lively, energetic, and vibrant, offering a unique sensory experience with a mix of locals, tourists, and K-Pop fans.
• diverse shopping
Beyond food and K-Pop, there are various shops selling Korean goods, from fashion to general merchandise, providing a comprehensive Korean shopping experience.