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Shin-Okubo Korea Town 1
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Shin-Okubo Korea Town

attraction

Attraction

star

4.2 (404 reviews)

1-chōme-4-15 Hyakuninchō, Shinjuku City, Tokyo 169-0073, Japan

Highlights from Reviews

authentic Korean food

The area boasts an abundance of Korean restaurants, offering diverse and authentic culinary experiences, often compared favorably to food found in Korea itself.

K-Pop merchandise

It's a hub for K-Pop enthusiasts, with numerous shops dedicated to idols, merchandise, and a strong K-Pop atmosphere that fans will appreciate.

Korean beauty products

Visitors can find a wide selection of Korean skincare and cosmetics, making it an ideal destination for K-beauty fans to explore and purchase products.

vibrant atmosphere

The area is described as lively, energetic, and vibrant, offering a unique sensory experience with a mix of locals, tourists, and K-Pop fans.

diverse shopping

Beyond food and K-Pop, there are various shops selling Korean goods, from fashion to general merchandise, providing a comprehensive Korean shopping experience.

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Location