Sugamo Jizodori Shopping Street
Attraction
4.1 (3446 reviews)
Traditional local shopping street lined with stores selling clothing & groceries, plus cafes.
4-chōme-22-8 Sugamo, Toshima City, Tokyo 170-0002, Japan
+81 3-3918-2101
Did You Know?
Nickname
Sugamo Jizodori Shopping Street is affectionately known as 'Obaachan no Harajuku' (Harajuku for Grandmas), reflecting its popularity among an older demographic, much like Harajuku attracts youth.
Lucky Underwear
The street is famous for shops selling bright red underwear, which is traditionally believed to bring good health, ward off evil, and bring good fortune to those who wear it.
Healing Statue
At Koganji Temple, visitors seek blessings from the Togenuki Jizo, a statue believed to have healing powers, particularly for those with physical ailments. Many also wash a Kannon statue with water, hoping for relief from pain.
Monthly Festivals
The street becomes especially vibrant and crowded on the 4th, 14th, and 24th of each month, when Koganji Temple holds its traditional 'Ennichi' (temple festival) attracting even more visitors.
Highlights from Reviews
• Authentic Local Vibe
Offers a unique, nostalgic, and traditional Japanese atmosphere, distinct from busier tourist areas.
• Diverse Shopping Options
Features a wide array of shops selling traditional goods, practical household items, clothing, and unique finds.
• Relaxed & Quiet Atmosphere
Provides a peaceful and uncrowded environment, perfect for a leisurely stroll away from Tokyo's hustle.
• Affordable Prices
Many items, including food and goods, are reasonably priced, offering good value and opportunities for bargains.
• Abundant Food Choices
Numerous food stalls and shops offer traditional snacks, sweets, local delicacies, and affordable meals.