☕️ Did you know Korea drinks more instant coffee per person than almost anywhere else in the world? From mountain rest stops to office break rooms, those little yellow sticks of Maxim Coffee are more than caffeine — they’re comfort, nostalgia, and a piece of everyday life. Born in the late ’70s as the world’s first 3-in-1 coffee mix, Maxim turned convenience into culture — perfectly brewed for a nation always on the move. And now, at Maxim’s flagship café in Hannam, that familiar aroma is reborn in a space where design meets tradition, proving that even an instant mix can carry decades of memories. ☕️ From simple sticks to stylish cups — that’s Korea’s coffee story. #MaximCoffee #KoreanCoffeeCulture #SeoulCafes